Why Buy Original Art for Your Space?
The short answer to that question is: Energy.
Original art, the creation of an individual, carries with it not only the energy of the artist who created it but also the considerable energetic vibration of color and the more subtle energetic effects of balance and harmony. And all that energy matters because it affects the people who inhabit or work in a given space.
There are studies – too numerous and dull for me to go into in detail here – about what goes on in the consciousness (and bodies) of people who are exposed to two-dimensional images that are all at odds with themselves as opposed to people who have been exposed to thoughtfully composed and perhaps even orderly compositions. The works of Modigliani were a big hit in corporate settings in the mid twentieth century because they managed to bring just a hint of brightness into otherwise sterile settings without disturbing the carefully designed sense of stillness that was – and still is to some degree – all the rage in neutral business settings. It was thought desirable for visitors, especially in certain types of ‘serious’ business settings, to feel calm and centered. Art helped. It still does.
And art can do the opposite as well. Children’s Hospital of Philadelphia houses a large collection of delightful art (some of it mine) designed very specifically to keep children and their parents interested and entertained while they wait to see physicians for illnesses that are out of the usual realm of the average pediatrician. The goal here is to distract, to keep everyone feeling upbeat. My art is also in the permanent collections of Moss Rehabilitation Hospital and Bryn Mawr Rehabilitation – in the Philadelphia area as well – as well. The folks who run these collections know what they want. Hospitals – and all corporations –have individualized concerns. The same art doesn’t work in every type of situation.
Color, too, is part of the over-all fit of a piece of art in any setting. Faber Birren is the researcher responsible for bringing the vibrational effects of color to the attention of public institutions. Decorators and Feng Shui consultants already knew what color could do but hospital administrators and the designers of police stations and jails needed scientific proof that color would make a difference; Faber Birren gave it to them, proving through rigorous research that some colors calmed while others stimulated. Color is, after all, a vibration, part of a scale that goes invisible to the human eye on either end (infrared and ultraviolet) and affects us on levels we can’t see but can often feel.
The colors on a painting are pure colors, carrying the energy and vibration of the minerals and/or other organic materials that made them up. An adept artist, when balancing color, is balancing vibration as well; this balancing act adds to the overall, very palpable, harmony of the piece. A thoughtfully executed painting can be as exquisite as a symphony and, like a symphony, the experience of the actual work of art is going to carry a very different vibration from any reproduction of the piece.
Prints of paintings are made via a very strict mixing of four ink colors. The strictness guarantees that the end result will appear to be quite close in appearance to the original but it can never be exact either in color or in texture (every painting has texture and it is rarely as regular and even as the papers created to mimic canvas). Four printing inks (cmyk as the process is known) simply cannot carry the vibration that four paints can, let alone an entire palate of color. Prints are an imitation of reality.
We as people have vibration too. That’s what attracts us to each other, what makes the tarot cards come out the way they do in a reading, and what makes some people seem as if they beam brightly while others may feel as if they are sucking the life out of their surroundings. When someone touches you, you are affected by their vibration and vice versa. Vibration is the reason that home-cooking is usually so loved… it’s filled with the love that’s been put into it, the genuine caring that the cook has for pleasing his or her family and friends. (By the way, if you ever hear an argument in a restaurant kitchen, just leave as quickly as you can… that vibration goes into the food too!)
So when someone makes art, their energy – their vibration – goes into that art. Original art is very different in that way from prints that are mass produced. Hand-pulled prints, like etchings or woodcuts, do carry the vibration of the artist… if the artist is pulling the prints. Much of my art is available in my gallery on VictoriaPendragon.artspan.com as prints and the prints are very good… but while they meet two of the vibrational requirements – color and composition being well thought out and balanced – and while the print quality is excellent, they don’t have the personal energy that the actual paintings have; they just can’t; they’ve been generated from an electronic file and printed out by a machine.
Know something about the artist whose work you purchase because it matters. If you have their work in your house, you have their energy in your house. When you purchase original art for your home or office you are adding very specific vibrational elements to your space; it affects the Feng Shui of the space and the people in it. Purchase art that you love and your purchase will pay you back every day.
Here’s a short video that was made at a recent opening of my home studio space to give you a sense of the energy that’s going into my work.